Choice Fin Joins Bankers Helping Bankers BaaS Association

We are excited to announce Choice Fin, a part of Choice Bank has joined the newly launched Bankers Helping Bankers (BHB) Banking-as-a-Service (BaaS) Association. The association aims to serve the unique needs of BaaS sponsor banks.

Banking-as-a-Service is a highly specialized niche and one that is seeing a tremendous increase in bank participants. Fueled by rapid expansion in fintech funding and a constant supply of new startups, there simply aren’t enough BaaS banks to meet the growing demand from hundreds of fintech applicants.

The BaaS association was created to:

• ​Coordinate legislative and regulatory advocacy efforts to promote an environment for the responsible delivery of Banking-as-a-Service (BaaS) by Federally-insured depository institutions.
• Promote best practices and standards for the delivery of BaaS to non-banks.
• Build a community of like-minded bankers and other industry participants to share experiences, insights, successes, and failures realized in BaaS endeavors.
• Connect Federally-insured financial institutions to the fintech technology partners who will help them facilitate a successful BaaS program.

“Choice Fin is tremendously excited to join The BHB BaaS Association and join the ranks of other banks leading the way in the fintech space,” said Tim Heilman, Chief Innovation Officer of Choice Fin. “Choice is committed to bettering the places we live, that includes the digital community as more customers migrate to digital banking. We are driven to serve and build a passionate team of fintechs dedicated to embracing change and encouraging innovation to make banking services accessible to all. Having an association for banks active in this space will help us continue to innovate and further strengthen our product offerings and services for consumers and the communities we serve.”

“BaaS banks are mostly community banks, a few are larger, but one thing they have in common is that they are the top-earning banks in the United States. These elite bankers are the top 1% in both profitability and innovation, representing the greatest hope in a generation for the future of community banking,” said Tanner Mayo, Co-Founder of the BaaS Association.

About the BHB BaaS Association

The BHB BaaS Association is a premiere governance association with the purpose of promoting, creating, and supporting Banking-as-a-Service (BaaS). Our goal is to teach and guide through education, collaboration, and find new ways for community banks to make money. BaaS is a highly specialized niche and one that is seeing a tremendous increase in bank participants. Fueled by rapid expansion in fintech funding and a constant supply of new startups, there simply aren’t enough BaaS Sponsor banks to meet the growing demand from hundreds of FinTech applicants. The BaaS Association aims to serve the unique needs of BaaS Sponsor banks.

About Choice Bank

Choice Bank provides innovative financial solutions with a People First approach. We are a supportive team of trusted partners built around long-term customer relationships, well-rounded products and services, and authentic community banking. By continuing to invest in people and technology, Choice has become a leading Fintech sponsor bank delivering flexible and accessible online banking services through Choice Fin.

Choice Fin is dedicated to providing thoughtful and tailored global banking services. An accomplished BaaS sponsor bank since 2017, Choice Fin provides a wide array of financial and technological solutions with a #PeopleFirst mission at the heart of everything we do. Choice Fin is a part of Choice Bank, a community bank dedicated to enhancing the quality of life and economic viability of families and businesses. Choice Fin and Choice Bank share the same amazing supportive team fostering long-term customer relationships and well-rounded products and services.